Author

Puneet Gupta

Plan structures, quota and target setting, accelerators, caps, overlay and split credit, benchmarking, plan modelling. Distributor and dealer schemes, secondary sales, primary-to-secondary visibility, rebates and slabs, stockist and beat structures.

Measure incentive impact on revenue one scheme at a time.

Sales performance

Incentive impact on revenue stays unread while a scheme is judged by its total. A closed loop reads each scheme against a baseline and feeds the next one.

Puneet Gupta
October 6, 2026
Sales performance
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CRM to commission automation starts with getting the data right.

Incentive Compensation

CRM to commission automation moves field errors into the payout faster. Nine fields decide a payout, and in one study 47% of new records had an error.

Puneet Gupta
October 6, 2026
Incentive Compensation
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When the Channel is Full

Comp plan scenario modelling for a full channel: dealers held 38 to 40 days of stock in August 2026. Cost the festive scheme before it pays for stock.

Puneet Gupta
September 30, 2026
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