It can be quite daunting for a new sales rep to keep up with the industry standards and also have time to learn more about selling. There's alot more that goes into being a killer sales pro than just being a people-person, and a persuasion expert. The top performing salespeople spend an incredible amount of time expertly juggling, learning new techniques, and reviewing their fundamentals.
In fact, according to this Harvard Business Review research paper, top performers spend twice as much time in training as they do in actual selling!
This means they spend considerable time learning new things before doing actual work. So, if you're already spending too much time catching up with new trends and mastering your craft, you might not want to spend even more of your precious time reading blogs or watching videos.
And since written or visual communication might not always offer you as much value as expected, here's a list of some of the best sales podcasts that will help you balance the new and the basics!
1. SELL OR DIE
When I heard that Jeffrey Gitomer had teamed up with Jennifer Gitomer to release a podcast, I knew I had to check it out. As someone who's read The Little Red Book of Selling, 15 other of Jeffrey's best-selling books and listened to countless interviews with him, I was curious if this new medium would be able to capture the same spirit that Jeffrey's books and speaking engagements have.
And yes, it has!
2. SALES GRAVY PODCAST
Each episode of this podcast is centered on a specific topic, ranging from sales best practices to personal branding. It's hosted by Jeb Blount, an author, salesman, and motivational speaker. He gives practical advice that can be put into practice. The length of each episode varies from small of 5 to 10 minutes to lengthy ones. The important thing is that no matter how busy your day is, you can always listen to them.
3. Selling Made Simple And Salesman Podcast
You may be guaranteed that there will ALWAYS be interesting things to watch on this smasher because it is hosted by Will Barron. It is entirely centred on enhancing the talents of individual salespeople and is an Apple Award-winning programme. Everything you need to know about finding customers, closing deals, and maximising your pipeline is in this article.
4. Sales Enablement
Andy Paul, the founder of The Sales House, is the host of the podcast Accelerate! Paul has a nearly four-decade-long career and is an authority on sales methods and tactics, particularly when it comes to management and leadership. In between episodes of this podcast, listeners have the ability to ask Paul a question directly. He selects one question to answer live each week, and the winner receives a complimentary half-hour training call.
5. Sales Success Stories
Scott Ingram conducts interviews with great sales achievers to learn more about their preferred sales literature, routines, habits, tactics, and strategies. Anyone interested in B2B, enterprise, or SaaS sales, as well as those who market professional services or are generally interested in revenue growth, should listen to this episode.
6. Conversations with Women in Sales
This podcast on women in sales roles was created by author, keynote speaker, and social media strategist Barb Giamanco. The show, which is now hosted by Lori Richardson, shares saleswomens' experiences with other women on issues like leadership, social selling, professional growth, and workplace diversity. But understand that it is not just for women. The shows have attracted a sizable male audience as well.
7. Make it Happen Mondays
You can learn about a range of B2B sales subjects from personal branding and career guidance to the intricate intricacies of day-to-day selling from John Barrows, a renowned B2B sales trainer and the founder of JBarrows Consulting. As usual, new episodes are released every week and are jam-packed with invaluable sales advice and amusing anecdotes from his career in sales.
For those who want to make it big in sales, there is no better source of information than podcasts. They will help you to grasp sales tactics, marketing strategies and even give you motivation that you need to keep going in the face of hardship. The best thing about podcasts is that you can listen to them during your daily commute or workout so it is simple to incorporate them into your routines.
So, to stay on top of the sales game, be sure to listen to at least one of these podcast episodes every day!