Goal-Oriented Management Incentive Plans: From Design to Implementation

May 15, 2024
Sheetal S Kumar
Sheetal S Kumar
Sheetal S Kumar
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The market is like a battlefield. Your senior executive is the general of the troop. It is his decisions and strategies that determine the fate of the troops and the country. 

The confidence of the general instills assurance and courage in the troop. If he flips then it's the downfall of the entire troop. 

Similarly, it is your top management who navigates the course of your company’s journey. 

Their judgment to make strategic decisions, motivation to strive hard, and confidence to lead have a crucial impact on the company. This shows the prominence their words and actions have on the overall organization.

But how do companies guarantee these requirements from their senior executives?

In this article, we will introduce you to management incentive plans. We will walk you through its relevance and benefits. We will help design an effective plan and understand enterprise management incentive examples. 

Through the article, we will show you the relationship between executive motivation and incentives.

So scroll down to read about management incentive plans and more. 

What are Management Incentive Plans (MIP)?

Management Incentive Plans aim for the motivation and reward of senior executives and management. It is earned when they achieve their performance targets and individual objectives. 

Management incentive programs focus on short-term goals. These senior-level goals add up to achieving the larger company goals and objectives.

Through these efforts, MIP enhances performance, motivates executives, ensures target achievement, and fosters a culture of growth and success. 

Importance of Management Incentive Plans in Organization Growth

A company’s senior executive and management handle major responsibilities and make important decisions. Their demanding role calls for constant motivation and recognition. 

The time, effort, and hard work they put into making these strategic decisions is what drives your company toward its goals and objectives. 

Recognizing these initiatives ensures the satisfaction and retention of these hardworking talents. 

Failing to recognize the extra mile will result in losing your star performer and strategic advisors. In fact, 66% of employees say they would leave their job if they didn't feel appreciated.

Now this is not a small percentage who believes in the relevance of employee recognition. 

Employees from the senior level to the junior employee deserve recognition. Only then can you enhance their engagement and performance. Only then will they feel a sense of satisfaction and belonging. 

When companies go above and beyond it makes a huge impact on your organizational growth and success. 

What are the Benefits of Management Incentive Plans

Employees celebrate a company that recognizes and rewards their efforts. When employees feel recognized, they reciprocate with increased effort and dedication.

But there are more benefits to management incentive plans and here is a list:

What are the Benefits of Management Incentive Plans
  • Management incentive plans can align individual targets to organizational goals. This ensures executive motivation to achieve their targets and contribute to overall success. 
  • Management incentive programs encourage a performance-driven culture. Evaluating executives against performance metrics ensures higher productivity, innovation, and efficiency in the organization. 
  • Management incentive compensation plan recognizes and celebrates your employee milestones and achievements. This ensures increased employee engagement and retention
  • MIP gives a roadmap to executives of what is expected from them. This helps in strategic planning and decision-making to achieve the goals. 
  • Management incentive plans can be customized according to unique needs and organizational objectives. This helps design incentive plans depending on executive preferences and the larger goal to be achieved. 
  • Management incentive plans make employees accountable for their work. Executives are held accountable for delivering their performance targets and results. This creates a sense of ownership and responsibility in them. 

When employees are credited for the work they do, they feel valued and motivated to continue contributing their best efforts. This enhanced morale and performance ensure overall company optimization and success.   

Designing Effective Management Incentive Plans

Now you know the positive impact of management incentive plans on your operations. 

This calls for a step-by-step approach while designing your incentive plan. Taking a systematic plan will help you carefully consider your objectives and priorities, draw up a roadmap to achieving them and successfully implement them.

So here is a step by step to understand how to go about designing an effective management incentive plan: 

What are your goals?

Define what you aim to achieve out of your incentive program. When organizational goals and individual targets are set, it gives better clarity.  

How do you track progress?

Identify the performance metrics used for measuring progress. This makes the evaluation process objective and gives clarity to employees. 

What is expected from employees?

Set targets and goals for employees to achieve within a specific period. These goals must be relevant and achievable to employees based on their historic performance and company goals. 

How do you intend to incentivize?

Companies must be clear about the nature of the reward. Do you opt for a monetary or non-monetary incentive? The decision must be based on the company budget, employee preference, etc. 

How can you guarantee relevance?

The market is dynamic, and competition is intense. To meet these changing demands, companies must regularly evaluate the relevance of your incentive program to ensure its competence. 

Finding answers to these questions will help in building an effective incentive program that caters to your needs and requirements.  

Long-Term Incentive Plans vs. Management Incentive Plans

The aim is one but the focus is different. This is a simple way of defining long-term incentive and management incentive plans. 

LIP and MIP focus on the senior executives and management. However, the output achieved out of these incentive plans varies. 

Management incentive programs motivate and reward executives to achieve short-term goals. Here they are elevated on specific performance targets on a quarterly or annual basis. Hence, their incentives are in the form of bonuses, stocks, and other compensations.   

While long-term incentives compensated senior executives and management for long-term success and growth. It motivates executives to make strategic decisions for the sustainable growth and success of the organization. 

For this reason, their incentives are also on a long-term basis. Employees receive rewards like stock grants, performance shares, and restricted stock units only when they complete a specific tenure of employment.

The choice between long-term and management incentive plans differs depending on what outcome the organization aims to derive out of the senior members. 

Types of MIP to Fit Organization Goals and Objectives

Your senior executives are a diverse group of individuals. Their needs are different, preferences vary and requirements are distinct. 

This means that one type of incentive plan might not be suitable for all. There is a need to diversify your incentive to make it suitable for the individual and their achievement. 

So here are a few varieties of management incentive plan examples to choose from. 

Types of MIP to Fit Organization Goals and Objectives

Profit Sharing Plans

This incentive plan offers the company's profit share as a reward for employee achievement. This encourages employees to work towards improving the company's profit. 

Performance Bonus Plans

Performance bonus incentivizes individual or team performance. Employees become eligible for this reward when they achieve their predetermined performance targets. 

Stock Option Plans

Employees are granted the right to purchase company stocks at predetermined prices. Only employees who complete specific tenure are given this incentive. These incentives ensure long-term employee retention.  

Recognition Programs

From a support staff to a senior executive, they need recognition for their achievements. These incentives are usually non-monetary in nature. Public acknowledgment and career advancement opportunities are a few examples. 

Employee Stock Ownership Plans

The plan grants ownership stakes to employees in the form of stocks or trust funds. This creates a sense of ownership to drive the company to growth and success. 

Of these incentives, which is the ideal incentive? Each incentive has its own pros and cons. 

Companies usually make use of a combination of these plans in their incentive program. This caters to each employee's needs and preferences while ensuring a sense of achievement and satisfaction.

Want to know more incentive bonus types? Check Guide to Incentive Bonus Programs: Motivate Your Team. 

Strategies for Incentivizing Upper Management to Achieve and Surpass Goals

Companies cannot sustain for long if they do not appreciate and recognize their employees. This shows the necessity of incentive programs in every company's operations.

However, implementing a mere incentive program cannot ensure effectiveness and efficiency. You need to take that extra step to enhance its overall impact and result. 

In short, companies need to incorporate incentive strategies to ensure your top management achieves their targets and surpasses their goals. 

Ensure financial stability for your employees. Building an incentive plan that rewards your employees well can help them prioritize their goals and focus on their strategies. 

Designing your incentive program as a tiered bonus can enhance employee motivation and performance. 

This encourages employees to surpass their targets to have the possibility of earning higher with each milestone. 

In between all these financial and monetary discussions, companies must not forget the emotional quotient of your employees. In the end, money is just an extrinsic motivator. 

In the longer run, what matters is the sense of achievement, satisfaction, purpose, and belonging your employee feels. It is these factors that create an intrinsic motivation to prove their grit.

So, companies must make their incentive plan diverse. The balance between monetary and non-monetary rewards to ensure extrinsic and intrinsic motivation.     

In addition, provide clarity and transparency on the specifics of your incentive program and its calculation. This can be achieved by simply incorporating incentive management software. 

Implementing these small but significant steps in your incentive management can impact the overall success of your company operations. 

Incentive Management Software for Performance Tracking

Incentive management software is a solution to all your incentive challenges. 

The Kennect incentive automation tool integrates data-driven insights into your strategy. This helps optimize performance, align incentives with organizational goals, and ensure compliance with ease. 

We offer real-time analytics for managers. This enables them to identify areas for improvement and provide personalized coaching for sales reps.

Our platform can be a centralized hub for all your sales performance-related data. This helps managers in performance evaluation, employee appraisals, and business strategy discussions.

This is the era of data-driven decision-making. We help analyze performance metrics, identify trends, and adjust incentive structures to align with organizational goals.

Incentives are bound to comply with revenue recognition. Our ready-to-use reports in standard audit format help mitigate risks associated with non-compliance and potential legal issues.

In addition, we optimize resource allocation by distributing incentives without unnecessary overhead costs.

This is just the tip of the iceberg of what we offer. What to know more about what we keep in store? Book A Demo with Kennect and supercharge your incentives. 


Sheetal S Kumar

Sheetal is a content strategist and writer at Kennect. She has extensive writing experience in content marketing and research, focused on small business enterprises and B2B Saas. She is passionate about creating engaging and insightful blogs while exploring the power of content and social media.


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